10 Best Women Ethnic Wear Brands to Try In India

With pandemic and the on and off lockdown setting-in, online shopping has been a boon in disguise, spoiling us with n number of options suiting each of our budgets.

We have seen social media aiding the process and so many home-grown brands have come to the limelight giving us various options to choose from. Buttttt… here comes the confusion, toooo many options leave us confused where to buy and what to leave without having the FOMO.

Fear no more, we bring to you the Top Ten brands which have been famous all around to provide the latest fashion at your fingertips! Swipe here you go DELIVERED- curated by our editor giving attention, especially to the generations’ needs.


With an un-compromised fabric quality and shades ranging from solids to pastels, prints to plains, palazzos to every day straight pants THEY HAVE IT ALL. They spell out comfort for your everyday look without sacrificing grace. One place for all age shopping for both men and women. Their cuts flaunt of the modern era alongside the traditional “A” quality fabric. Pocket expense- Rs 699onwards.

P.s.- If you are a hoarder of organic products, this is the place that caters to that part as well.

# W

Usually there outfits can be located in the nearby malls as they are a famous brand amongst women. They have pants, kurtis, skirts, kurta-sets, skirt and choli in distinctive patterns and amazing colours. While curating their collections they keep in mind the seasonal changes and accordingly launch their ethnic-wear in some interesting shades and patters. Very modish yet budget-friendly making it a famous brand amongst working women.


Yufta is the best option to shop from when looking for everyday ethnic-wear essentials, online and within budget. They have it all from kurtas to sarees, suiting your office-wear plus the everyday comfort one looks for. From lovely block print kurta sets to some tie-dye sarees to die for. When you shop from Yufta you can be assured of the quality and the best discounts and also the every changing variety in all shades across the colour palette. With the trend of Kaftan being unbeatable this season, check out their collection at https://yufta.com. Trust us this brand is giving some famous high-end brands very good competition!


This Jaipur-grown brand will bring to you all varieties of ethnic wear. Whether you are looking for plain office looks or something for your friends’ wedding or some beautiful designs to add to your wedding trousseau- LOOK NO MORE. They have it all! You have to be a little more attentive when you choose the size, otherwise they have some beautiful options to choose from. Also, if you are a fan of the Rajasthan- prints, they have some gorgeous prints and a wide variety of ethnic wear to choose from. Check them on Instagram!


With their USP being beautifully weaved organic fabric try their stunning tapered cut yet flaunt-friendly dresses and kurtis in lovely shades! Also if you belong to that group who hates that women-wear have pockets compromised, well Anokhi has understood that agony and incorporated pockets in their dress too! Don’t we all love dresses with pockets! They have it! Yes you heard it right! This brand defines CHIC!


If you are looking for a beautiful Anarkali for simple to heavy wear occasions – Check out GULABO. Well again this brand has originated from Jaipur but you are going to be very confused what to choose and what to leave. They have a collection which makes you want have them all in your wardrobe. You can choose to shop online and in case you happen to be in Jaipur, do visit the store!

# Westside

This store possesses a wide-ranged variety, which are simple yet bring the required vibrance in your everyday wear. Lovely assortment of clothes from kurtis, skirts, cholis, dupattas, bottoms- especially for office and the fabric is top-notch. One plus that you will note that despite multiple washes their clothes retain the colour without leaving you with that faded washed-out look. Looking for something for your interview in Indian? You must check out their Chinese collar kurtas in solid colours- MUST HAVE!

# Vasansi

These have designs that range from evergreen bandhej and leheriya to the latest fusion wear collection. Making it a must-visit for every festival! You will love this store if you are a sucker of traditional wear incorporated in some mind-blowing prints. They have a very good diversity in their collection wherein each floor of this multistoried store has some mind-blowing collections of sarees and suits flaunted. You must visit this store when in Jaipur.

# Zari

When looking for some collections that will make you stand out on a special occasion- you must pay a visit to this showroom. Every bride in Jaipur does visit this store to indulge in their awe-struck collections, sourced and also made by in-house artisans. They have something for your BIG-day too. Traditional or Modern they have it all!

# Pratapsons

This store has a beautiful range of indo-western, everyday kurtis, sarees, lehengas, hand-woven jackets and some astounding pieces which will make it your one-stop place for all. Check out their collection at a heart-stealing price, particularly during their seasonal sale. If you have the patience to dig in deeper you can find some hidden gems, making it a must-have in your wardrobe. Looking for something on your wedding day or trousseau or even everyday fashionable wear, you can find it here. Recently, they have launched their collection online too.

Let us know your favourites in the comment section too!

Happy shopping!