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If you’d like your ads to show on certain sites across the internet, you can add these websites as: Placements or Third-Party Placements. So if you would like to place an ad on different websites across the internet then these following ways can be used and see how it works.
Google Placements
- Click on the “Ads” tab and select “Display Network.”
- Click on the “Campaigns” tab and select the campaign you want to work with. If your campaign is already selected, click the drop-down arrow next to it and click “All campaigns.”
- Next, click on the Display Network tab from within that same campaign. Within this tab, you can view all of the websites where your content will be shown. You also have a lot of control over which sites your content appears on. For instance, if you don’t want it to appear on certain sites or pages, you can block these using negative keywords or exclusions (click here for more information about how to do this).
On the other hand, there is another way – if you’d like your ads to show on certain sites across the internet, you can add these websites as: go for the third party placements explained below.
Third-party placements
Another way to specify where your content is shown is by adding a third-party placement. When you add a website or app from the Display Network into a managed placement list that ad automatically gets added to all relevant ad groups within that particular campaign. You also have complete control over which sites and apps are shown in this area.
Just like with negative keywords/exclusions, you can manage them through lists (here’s an article about how to do this). The whole process of selecting advertisers manually takes up too much time and effort. This is why we’ve developed a proprietary tool that automates this process for you. Stay tuned to learn more about our product!
Conclusion
To sum up, if you want your ads to show on certain sites across the internet, use the “Display Network” tab within Google Ads and add websites as: third-party placements or lists of managed placements, depending on what suits your campaign best.
If you don’t want them shown on certain sites or pages that match your keywords/ negative keywords/ exclusions, make use of negative keywords/exclusions and manage these through lists. Simply put: use negatives wisely and include them in an organized list whenever possible. This will save you a lot of time when running campaigns in the future.
In addition to that, if you have been preparing for a certification exam then you may encounter with If you’d like your ads to show on certain sites across the internet, you can add these websites as: question which will be asked with following 4 options. So let’s checkout which one is right:
- Placements
- Audiences
- Keywords
- Topics
Well among these – Placements – is the right answer and you can check its full explanation here. You can even look for other best sources but nothing is better than the Google – Thanks for Reading!
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